Whenever I think of
selecting a film industry for my film project, I don’t know why but Bollywood
is the only industry comes in my mind. Maybe this is because the culture of my
country Pakistan and India is similar to an extent. But what I believe is that
an artist has a creative thinking process by which he/she makes decisions and
as an artist my thinking allows me to do my project with all the belongings of
Bollywood in it and no other industry. Apart from that in my AS level I
selected Bollywood for my portfolio project although at that time my way of
thinking was not the same but all the research I did will definitely help me in
this year. So here goes all the research I did in my previous year related to
the rapidly growing film industry Bollywood.
BOLLYWOOD
The name Bollywood is made from two word Bombay and Hollywood. The golden age for this Hindi film industry started in 2000s. Throughout this age the industry improved in almost all the fields such as cinematography, story lines and also in technological advancement like animation and after effects. There are two secrets of the success of this industry that is the diversification of its target audience geographically and also in terms of demographics. If we talk about present time so the films which are made in this industry are divided in two main audience group which includes rural areas people and urban areas people and this group also have abroad audiences.
Bollywood is influenced by number of things around it. Firstly some stories are influenced by their ancient stories of Ramayana and Mahabharata. Secondly the influence of Sanskrit dramas including the rasa culture is also common. Ramlila in Uttar Pradesh which is a folk theater is a strong influence. Humor, music and stagecraft of Parsi theater were a great influence also which we can see in Bollywood films. Last but not the least the Bollywood films in 2000s and after that were with great influence from western music television MTV which was visibly evident in the music, dance and camera work of these films. It is not only Bollywood which is influenced but at some points Hollywood is also being influenced by Bollywood especially the music and some concepts such as reincarnation.
GENRE CONVENTIONS
In Bollywood the films with most promising success are called as Masala films and this is a film that has a mixture of all genres like action, comedy, Romance and so on and so forth. The films in Bollywood should have a mandatory song which is an item number or dance number which is appreciated by the local audience and to satisfy them and attract the locals it is essential to put these. Although today on the path Bollywood is walking on is towards a change which includes art films also who normally targets the international market which Bollywood have and the Urban areas public and are also becoming successful but in these films also the concepts and conventions of typical Bollywood exists and will always exist in the coming years too no matter how much modernization and globalization influences it.
FINANCE
From 1990s Bollywood started to flourish at a great pace and if we see in the present time so it has great institutions with massive improvements in their budget and money making has increased a lot with time. Previously and still nowadays Bollywood films get a tough competition with Hollywood films coming in the audience and this competition demands great improvement in action and animation from the industry to cope up with this tough competition. The industry has improved a lot throughout the years in science fiction and other genres as well with films made all around the world in different diversified abroad locations which have given a lot more attraction in the films. The markets have also gone abroad and now Bollywood has been recognized around the globe and migration of Indians around the world could be a reason for this overseas markets but the improvement in professional skills, techniques and quality of recent productions cannot be ignored.
DISTRIBUTION HOUSES
Eros is big huge distributing house although it does not belong to the history from its background. But nowadays Eros is making and distributing films of almost all the genres which include art films, romantic films, science-fiction, comedy and many more. It also recently launched the Pakistani film BOL in India and internationally which gives a hint of the diversification of Eros.
Yash raj films is always been known as the biggest and the oldest production and distribution house made by Yash Chopra who had great name and fame in Bollywood because of his contributions. The genre which is normally linked to the productions of this house is romance and love stories which gives us the hint of its audience demographics that mainly they target the youths and uses many different techniques to do so. As it is a big house so it is not at all restricted to Romance genre and have made films of other genres as well but the fact is that the proportion of romance genre and love stories is more than any other in the history of this house.
This house is of Karan Johar the son of Yash johar. He was also tagged as a film maker of films with romance genre but after hits like Dostana, Wake-up Sid and Kurbaan this tag has been removed. Now Dharma is also considered as one of the diversified production and distribution house in Bollywood making huge amounts of money on box office.
This one is also a wide, huge and diversified institute making films like THANKYOU which belongs to comedy genre and films like Dhobi ghat which is an art film. This house makes small budget films also giving chance to new artists but is also involve in large productions with experience they also make hit films and carry out the thought of Indian audience of money’s worth films.
BOLLYWOOD AND SHORT
FILMS
Bollywood is now moving
towards short films and some of the biggies of the industry are also supporting
this form of art here’s what Anurag had to say:
“Short films are more interesting than a feature film according to me because,
now- a- days it gets connected to you very easily. You can even watch them on
your phone, youtube, laptop in your daily chores”. However shorts also
has a little history in Bollywood and 73 known shorts are made which includes
documentary shorts, musical shorts, animation shorts and short films as well.
These shorts are of different genres, started from 1990s to date.
No comments:
Post a Comment