Saturday, 20 October 2012

Focus group (Audience research )

Focus group (Audience research )


 Above is the link of the focus group I did for my audience research. Basically the reference films I choose and the type of theme which there in the films is related to every educated person. So the basic diversion in my target audience is educated and uneducated. So I choose a educated family which have multiple age groups and people from different fields but one thing which is common in them is that they all are educated and have past the stages of education system which is the theme of my film so they will be able to relate to the theme easily. As the focus group video is bi-lingual so I have translated some important points and reviews given by my target audience.

“This movie delivers a message that everyone has a hidden talent since their childhood and to identify this hidden talent, which is ignored in this movie by the parents. So when parents do not identify these hidden talents in their children so obviously it is difficult for a teacher as well and this is the reason that the child who had this hidden talent could not tell anyone because it was hidden and thus had to be polished. So only one of the teachers observed his talent and therefore it was his talent that gave him his satisfaction/success.” - Employee of a bank

“This movie tells you that the teachers should not harm their students and should treat them properly if they harm their students like this they will lose their interest and in future they would be unable to give more input towards studies.” - Student of 9th grade

“Ok so I am a teacher too and this is one of my favorite movies and you will find many concepts in this movie that we should really look in to first of all they showed corporal punishment which is to me is a crime. If a child has a problem you should not harm him alright! , there is solution to every problem and secondly they showed learning disability and I think teachers can help students let go this problem. My psychology teacher taught us that a dyslexic child just needs to know right left and he will know his way  he just needs to justify the answers whether he makes b to d it doesn’t matter the teacher needs to  help him to overcome his disability.” - Teacher


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